Privacy Policy

Effective Date: January 29, 2025

Last Updated: January 29, 2025

Welcome to Autoville ("we," "our," "us"). We are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website www.autoville.com (the "Website"). By accessing or using our Website, you agree to the terms of this Privacy Policy.


Introduction

The purpose of this policy is to outline the steps Autoville takes to ensure the privacy of users of this website - https://www.autoville.com, outlined in clear and understandable language. If you have any questions relating to the way in which Autoville handles data and information of users, then please contact us via the details on the contact page of this website - https://www.autoville.com/contact/.

Autoville as a data controller is committed to ensuring the data processed through this website is done so in a manner appropriate to the General Data Protection Regulation (GDPR) which took effect on May 25th, 2018.

MSLM Limited who provide this website and related services for Autoville act as a data processor.

Users of this website act as Data Subjects and are the intended target of the terms laid out in this policy.

1. Information We Collect

Personal Information

When you interact with our Website, you may provide us with personal information such as your name, email address, phone number, and other contact details through forms, inquiries, or registrations.

Non-Personal Information

We automatically collect non-personal information about your device and browsing activities. This includes your IP address, browser type, operating system, referring URLs, and other technical data.

Type of Data We Collect

This section outlines the type of data and information collected through this website and the steps available to users to request access, amendment, and removal of data.

2. Use of Cookies

What Are Cookies?

When you visit our Website, we issue a "cookie" file which is stored on your browser or the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. Cookies are widely used to make websites work, or work more efficiently, as well as to provide information.

How We Use Cookies

Cookies enable us to:

  • Improve the use of our Website.
  • Recognize your computer.
  • Store settings to help facilitate your use of our Website.
  • Deliver a better and more personalized service.

Some of the cookies we use are essential for the Website to operate and have already been set. You may delete and block all or some cookies from this Website. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or parts of our Website. Unless you have adjusted your browser settings to refuse cookies, our system will issue cookies as soon as you visit our Website.

Enhanced Functionality

If your computer is configured to accept cookies, we can provide time-saving functionality such as the ability to pre-fill enquiry forms with your details, preventing the need to re-input them each time you contact us.

3. Why We Use Cookies

We use cookies for the following purposes:

  1. Functionality Enhancement: To enable the delivery of functionality that improves the ease and speed of using the Website (as described above).
  2. Performance Tracking: To track the relative popularity of different parts of our Website. This helps us concentrate our efforts on developing the areas that generate the greatest consumer demand.

4. Third-Party Cookies

We also use third-party cookies on our Website for various purposes. Below are some examples:

Google Analytics

We use Google Analytics to understand how people use our Website. This includes information such as pages visited, duration of visits, IP addresses, and referring URLs. For more information, visit Google Analytics Cookies.

Google Services (Google Maps & YouTube)

Google Maps and YouTube use cookies to collect information, maintain video statistics, prevent fraud, and improve site experiences. YouTube uses cookies on both youtube.com and embedded videos from youtube.com. For more information, see Google's Privacy Policy.

MSLM Limited Analyst

MSLM Limited uses cookies for statistical analysis of page usage, interactions, and user paths through our Website. This helps us tailor offers and information to individual interests and improve our Search Engine Optimization (SEO). For more information, visit MSLM Limited Privacy Policy.

Live Chat Service

We use a third-party supplier to provide our Live Chat Service. The supplier may use cookies to manage your chat session, track preferences, and personalize your experience. Disabling session cookies will prevent the use of the Live Chat Service. For more details, refer to LivePerson's Privacy Policy.

AUTOTRADER UK

These cookies present you with relevant display advertising powered by Autotrader UK on other websites.

5. Automatic Logging of Session Data

We automatically log generic information about your computer and your computer's connection to the Internet, referred to as "session data." This includes device information, IP address, operating system, browser software, and activities conducted while on our Website.

Purpose of Session Data

  • Analyze visitor behavior and website usage.
  • Diagnose server problems.
  • Administer our systems.
  • Prevent fraud and unauthorized use of our Website.

Geolocation

An IP address can provide your Internet Service Provider (ISP) and approximate geographical location.

For more information on cookies or to learn how to delete or refuse them, please visit About Cookies.

6. List of Example Cookies Used on Our Site

Company3rd Party Generated CookieSystemCookie NameCookie TypePurpose / How We Use
AUTOVILLENAUTOVILLE Websitesautoville_sessionstateSessionStores user preferences and navigation context
AUTOVILLENAUTOVILLE WebsitesautovilleUserFinanceSessionStores user preferences related to vehicle finance quotes
AUTOVILLEYAUTOVILLE WebsitesID_A12345PersistentWeb tracking and analytics
GoogleYAUTOVILLE Websites__utmzPersistentGoogle Analytics
GoogleYAUTOVILLE Websites__utmcSessionGoogle Analytics
GoogleYAUTOVILLE Websites__utmbPersistentGoogle Analytics
GoogleYAUTOVILLE Websites__utmaPersistentGoogle Analytics
YouTubeYAUTOVILLE WebsitesPREFPersistentYouTube preferences
YouTubeYAUTOVILLE WebsitesGEOSessionYouTube geolocation data
Live Chat ServiceYAUTOVILLE Websiteslivechat_sessionSessionManages live chat sessions
AUTOTRADER UKYAUTOVILLE WebsitesRazsorRemarketing_67890PersistentDisplay advertising on other websites
AUTOVILLENAUTOVILLE WebsitesbucketSessionRecords the type of device being used
AUTOVILLENAUTOVILLE Websitesat_px_vrmPersistentStores vehicle registration data for valuations
AUTOVILLENAUTOVILLE Websitesat_px_mileagePersistentStores vehicle mileage data for valuations
AUTOVILLENAUTOVILLE Websitesat_px_valuationPersistentStores vehicle valuation data for valuations

Note: This list is not exhaustive and may be updated periodically.

7. Managing Cookies

You have the option to accept or decline cookies. Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. Please note that disabling cookies may affect the functionality and user experience of our Website.

How to Manage Cookies:

For more detailed information on managing cookies, visit About Cookies.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee the absolute security of your data.

9. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices or the content of these external sites. We encourage you to read the privacy policies of any third-party websites you visit.

10. Children's Privacy

Our Website is not intended for children under the age of 16. We do not knowingly collect personal information from children. If we become aware that a child under 16 has provided us with personal information, we will take steps to delete such information promptly.

11. Access to Personal Information

Under the General Data Protection Regulation, data subjects have the right to access, amend, and erase information a data controller holds on them. Data subjects can request access, amendments, or erasure of their data by contacting Autoville directly using the details available on the contact page of this website.

12. Changes to This Privacy Policy

This privacy notice is subject to change without prior warning. A review of this privacy policy will be undertaken at regular undetermined future dates with the updated date stated below.

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this Privacy Policy periodically to stay informed about our data practices.

14. Company Information

MSLM Limited
155 Sewardstone Road,
Chingford,
Essex,
E4 7BF
Registered in England & Wales
Company No. 14059469


By using our Website, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.

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